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BRAND IT - Brand Identity Direction Development
This stage develops a clear and structured brand identity based on your approved and available name. It defines how your brand should look, feel, and communicate across platforms, providing a foundation for consistency and recognition.
The purpose of this stage is to translate your idea into a cohesive brand direction that can be applied to your website, social media, and future design work.
What's included:
Ideal customer profile definition (who your brand is aimed at)
Brand tone of voice guidance (how your brand should sound and communicate)
Core messaging direction to support clarity and positioning
Colour palette development (3–5 colours aligned to your brand tone)
Typography direction suggestions
Tagline options (up to 2 variations)
Short brand description suitable for website or social media use
Important: This stage provides brand direction and guidance only. It does not include final graphic design assets, completed logos, or fully developed visual identity systems.
All outputs are intended to guide how your brand should be presented, rather than act as finished design files.
Additional clarification: Brand direction is based on the information provided at the time of briefing. Any significant change in business direction, audience, or concept after delivery may require a new or revised service.
Once payment has been processed you will receive an email to start the branding process.